Lacta chocolate has been a symbol of love for ages in Greece. But in 2015, Lacta wanted to go beyond inspiring young people to find love and enable them to actually make the move.

By introducing "Lacta Messages" unique QR codes were printed on every Lacta pack, that people could scan with their mobile phones and hide a message on every chocolate they gave to someone they liked. But instead of just producing a demo video to explain it all, Lacta created an original web series that captivated a whole generation.

Five 15' episodes were released on Facebook & YouTube in the month leading to Valentine’s day, 2015. Audiences were hooked by  the story, sharing thousands of likes and comments, demanding each new episode to be released as soon as possible.

Facebook posts achieved 30% Organic Reach and Lacta's Facebook page became the No 1 product page in Greece. The videos accumulated 7 Million views in a nation of 5 Million internet users. Lacta Messages usage increased by 179% during the weeks the episodes were launched and exploded 17 times higher on Valentineʼs day, to reach a total of 100.000 messages.